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So Sunny
Client
Sunny D
Industry
Food & Beverage
Category
Television Campaign
The Ask
Create a television campaign that positions SunnyD as a great alternative to other drinks on the market for your kids.
The Execution
As parents, we all want to make good choices for our kids as they grow into adulthood. In this series we focus on two kids as they laugh, play and become young adults, with SunnyD there every step of the way. The two spots ended up with the highest ASI score (186) in the 4-year history of the campaign. (Score to beat was 130.)
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