Experience

A few places they were written...

Abraham's Legend – Creative Consultant - (6/24 - Present)

Provide expert copy guidance for various RFP’s submitted on behalf of the Company.
Collaborate with subject matter experts to translate intricate and technical language into digestible, high-impact themes for the selection committees.

Firewood/Media.Monks – Sr. Copywriter - (10/18 - 1/24)

Crafted all copy for multiple full-funnel email campaigns designed to onboard and inform the more than 2 million Google Ads account holders.
Collaborated on extensive naming project, internal website redesign, and go-to-market assets effectively reaching over 30,000 Google internal sales team (GCS) members.
Developed copy for a 2023 holiday social media campaign targeted towards the more than 90 million current Venmo users.
- Google, YouTube, Paypal, Venmo

Runyon Saltzman & Einhorn – Freelance Sr. Copywriter / Creative Consultant (4/12 – 9/18)

Creative development, execution, and presentation for television, print, radio, OOH, and web.
Conducted extensive research on target audiences and monitored several key focus group testing sessions leading to an increase in brand awareness.
- The Network for a Healthy California, First 5 Sacramento, Tri Counties Bank, Western Health Advantage, SAFE Financial Services

Mosaic – Freelance Sr. Copywriter - (2/17 - 8/17)

Oversaw copy development and execution for new website launch.
Wrote and edited copy for web, emails, video scripts, channel communications,
training materials, and marketing collateral.

A2Z MEDIA – Freelance Sr. Copywriter - (6/16 – 3/17)

Creative development and execution for print, OOH, and signage.
- River Rock Casino

Mojio - Freelance Sr. Copywriter - (8/16 - 9/16)

MRM//McCann – Freelance Sr. Copywriter (4/16 – 6/16)

Copy development and execution for Verizon Signature Experience landing page.
- Verizon Wireless

AKQA – Freelance Sr. Copywriter (12/15 – 4/16)

Creative development, execution, and presentation for web.
- Maserati, Wynn Hotels (ShowStoppers, Le Reve-The Dream)

DDW SF – Freelance Sr. Copywriter (8/15)

Creative development and execution for Email blast, print, and collateral.
- Sprint

mcgarrybowen Chicago – Freelance Sr. Copywriter (9/14)

Viz Media – Freelance Sr. Copywriter (5/12 – 6/12)

Creative development and execution for web, print, retail packaging, and collateral.
- Neon Alley, Viz Anime

Muse Communications – Freelance Sr. Copywriter (3/11 – 5/12)

Creative development and execution for broadcast, print, radio, and interactive.
- Wells Fargo, Honda Motor Co. (Accord, Civic), Farmers Insurance Group, CA Lottery

Marketvision – Freelance Sr. Copywriter (11/10 – 3/11)

Commonground Marketing – Freelance Sr. Copywriter (12/10)

Carol H. Williams Advertising – Sr. Copywriter (9/06 – 6/10)

Wrote SunnyD AA television spot that had the highest ASI score (186) in the 4-year history of the campaign. (Score to beat was 130.)
Led the creative team to a successful win on a pitch for MLB.
Mentored and supervised junior writers and interns.
- General Mills, SunnyD, MLB, HP, General Motors, Coca Cola, Army, Infinity, CNN, Disney, Pfizer, Gilead Sciences

Moore Advertising – Partner / Sr. Copywriter (8/03 – 9/06)

Wrote and created Earth’s Best’s first ever print campaign for the launch of their all natural baby body care line.
Created, wrote and launched “Rebate River” pilot program for the Water Replenishment District of Southern California to rave reviews.
- Earth’s Best Organics, Momints Breath Mints, Heineken, New Amsterdam Gin, Elite Auto of Beverly Hills, Southern California Volvo Dealerships, The Water Replenishment District of Southern California

A few hallways they grew up in...

Education