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Treatment Over Fear
Client
Gilead
Industry
Pharma
Category
Campaign, Print
The Ask
Address the stigma and fear of HIV treatment by creating a print campaign that can help ease the minds of potential patients and help facilitate a conversation with their healthcare providers.
The Execution
By taking real life questions and quotes from actual patients, and using those as the basis of an awareness campaign, we were able to put a voice behind the fears that people were feeling while simultaneously letting them know they are not alone in their HIV journey.
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